Expand the client's holiday campaign into the digital world.
We developed a digital plan to coincide with existing outdoor advertising and direct mail over the holiday giving period. The goal was to develop and deploy social posts and emails over a four-week campaign. We asked supporters to give a loved one a gift to the Foundation in their name for the holidays. Our creative used warm, evocative illustrations to emphasize the personal connection to supporters’ loved ones.
Giving over the holiday period increased by 30% over the same period in the previous year.