Fundraising Statistics

This is a collection of stats and sources cited in our posts for #staturday, for ease of linking and to provide info to fundraisers.

Donors who are thanked within 48 hours are 4 times more likely to give again.

Almost half of donors give to more than 4 causes. 23% give to 6 or more.

60% of millennials are more likely to take advice from YouTube influencers than traditional media personalities.

81% of Gen Z believe they can have an impact on social or environmental issues by using social media. [link opens pdf]

Worldwide, over than 10,000 nonprofit organizations, participate in GivingTuesday each year